One quote from the conference that stayed with us came from Wayne Duan, the VP of eCommerce for Constellation Brands: “Brands must not fall for FOMO and instead embrace JOMO.” While “FOMO” translates to the fear of missing out, “JOMO”…
Brands must prioritize their digital initiatives. In a world where everyone has FOMO, the ‘Fear of missing out,’ brands must embrace JOMO, the ‘Joy of missing out.’ Falling into the fear of missing out is a temptation for brands today…
Brands and retailers are moving convenience beyond just availability and usability In a world in which consumers can have anything delivered to their house or office within hours, brands and retailers whose value-add was “convenient locations” or “ready to eat”…
L Brand’s Victoria’s Secret is not having a good year. Their stock has declined considerably as have same-store-sales. A hidden cause? The brand’s well known style of provocative advertising falls tone deaf in the era of women’s empowerment.
Over the last 30 years, some of the largest Consumer Packed Goods (CPGs) and brands built powerful businesses that outpaced the rest of the market. Pursuing constant innovation, expanding gross margins, and growing in emerging markets, large CPGs outperformed the…
The digital consumer is difficult to catch and moves quickly, typically in an unpredictable manner and often without notice. As a result, retailers attempt a wide variety of ways to both please their customers as well as their shareholders. In today’s article, we highlight three interesting trends which companies employ as they strike the required balance.
There is little doubt that as the digital revolution continues and customer crave more from their interactions with companies, a winning strategy will hinge on good customer experience.
A principal section of retail that has fallen prey to market forces is the “category killer.” In an age of endless aisle, hyper-convenience, and so many upstart brands, the market needs less apprehension and more definitive category leadership from these specialists.
With companies no longer able to claim convenience as their calling card, a company must deliver at least one of three core concepts.
Most analysts and observers of the retail space are not quite ready to declare the once dominant category-killer dead, however the financial picture is causing distress. We ask the obvious questions: what happened and how can it be fixed? We then outline solutions to aid the recovery.
