Sexy is Out; Comfort is In

L Brand’s Victoria’s Secret is not having a good year. Their stock has declined considerably as have same-store-sales. A hidden cause? The brand’s well known style of provocative advertising falls tone deaf in the era of women’s empowerment.

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The Breakup

Over the last 30 years, some of the largest Consumer Packed Goods (CPGs) and brands built powerful businesses that outpaced the rest of the market. Pursuing constant innovation, expanding gross…

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The Good, the Bad and the Ugly (of retail)

The digital consumer is difficult to catch and moves quickly, typically in an unpredictable manner and often without notice. As a result, retailers attempt a wide variety of ways to both please their customers as well as their shareholders. In today’s article, we highlight three interesting trends which companies employ as they strike the required balance.

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The apprehension of the category killer

A principal section of retail that has fallen prey to market forces is the “category killer.” In an age of endless aisle, hyper-convenience, and so many upstart brands, the market needs less apprehension and more definitive category leadership from these specialists.

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