Minneapolis field visit: Mall of America

Minneapolis field visit: Mall of America

To see the post-COVID impact on high-traffic malls, we visited the Mall of America in Minneapolis, MN, to spot key insights.

A few highlights and takeaways:

  • Mall vacancies and tenant turnover continues post-pandemic (even in high traffic malls like the Mall of America)
  • Design and look & feel are important to an elevated customer experience and brand perception
  • Niche retailers and DTC players are testing brick-and-mortar concepts to engage customers 
  • Continued focus on health and wellness – as well as offerings such as office space – are still being tested post-pandemic

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