Tariff Reset: How Brands Can Respond to the 90-Day China Window
New tariff terms give retailers and brands 90 days to rebalance cost, sourcing, and availability. The U.S. has lowered tariffs on Chinese imports from 145% to 30% for 90 days. China,…
New tariff terms give retailers and brands 90 days to rebalance cost, sourcing, and availability. The U.S. has lowered tariffs on Chinese imports from 145% to 30% for 90 days. China,…
Strategy playbooks are everywhere—models can sketch market moves in minutes, and many large operators chase the same “top-five” priorities. The edge is shifting to two things: how much change an…
Since the April 2 tariff announcement, many teams have shifted into planning mode. With new duties on Chinese imports potentially rising as high as 145%, companies are under pressure to…
Not every company is talking about change. But they’re making moves. And if you look closely, a pattern starts to emerge.From footprint shifts and supply chain pivots to AI investments…
You’re moving fast. The market isn’t waiting. But what you’re executing today was probably built for a calmer environment. That’s the tension we’re seeing across the board.The question isn’t “Is…
On April 9, the White House announced a 90-day pause on the sweeping tariffs unveiled just one week prior. The move halts country-specific tariff increases—some of which had reached as…
On April 2, 2025, the White House announced a new set of tariffs: a 10% universal levy on all imported goods starting April 5, with country-specific increases beginning April 9.…