Go direct…Go direct and grow the brand
Roughly 150 years ago American pioneers embarked on a Westward expansion with a catchy slogan ringing through their heads which became emblematic of the era: “Go West and grow up…
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The Future of Retail
What’s the future of retail? Retail, like many other industries, is undergoing a profound transformation as digitization and the pace of change accelerates. Retail may change—or look different—over the coming years…
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The rise of B2C CRM & personalization: Retailers combat convenience
In The Future of Retail, Loup Ventures laid out a vision for the future of retail amidst the continuing consumer shift from offline retail shopping to online. To combat the…
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Retail and CPG’s consumer conundrum
Much has been written about the over-reaction to the changing landscape in retail but the fact of the matter is that retail is stronger than ever. In fact, retail industry…
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Negotiating a service? The best deal doesn’t always mean lowest price.
One of the most frequent questions we get from our clients is “how do we get the best deal for [XYZ] service?” The conversation naturally moves to price given that…
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