Author: Marco Castelán

While an excellent customer experience does not immediately translate to the bottom line, it does foster the gift that keeps on giving: loyal customers. There is little doubt that as the digital revolution continues and customers crave more from their interactions with companies, a winning strategy will hinge on good customer experience.

Brands must prioritize their digital initiatives. In a world where everyone has FOMO, the ‘Fear of missing out,’ brands must embrace JOMO, the ‘Joy of missing out.’ Falling into the…

Brands and retailers are moving convenience beyond just availability and usability In a world in which consumers can have anything delivered to their house or office within hours, brands and…

The digital consumer is difficult to catch and moves quickly, typically in an unpredictable manner and often without notice. As a result, retailers attempt a wide variety of ways to both please their customers as well as their shareholders. In today’s article, we highlight three interesting trends which companies employ as they strike the required balance.

There is little doubt that as the digital revolution continues and customer crave more from their interactions with companies, a winning strategy will hinge on good customer experience.

With companies no longer able to claim convenience as their calling card, a company must deliver at least one of three core concepts.