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Brands must prioritize their digital initiatives. In a world where everyone has FOMO, the ‘Fear of missing out,’ brands must embrace JOMO, the ‘Joy of missing out.’ Falling into the…

Brands and retailers are moving convenience beyond just availability and usability In a world in which consumers can have anything delivered to their house or office within hours, brands and…

L Brand’s Victoria’s Secret is not having a good year. Their stock has declined considerably as have same-store-sales. A hidden cause? The brand’s well known style of provocative advertising falls tone deaf in the era of women’s empowerment.

Over the last 30 years, some of the largest Consumer Packed Goods (CPGs) and brands built powerful businesses that outpaced the rest of the market. Pursuing constant innovation, expanding gross…

The digital consumer is difficult to catch and moves quickly, typically in an unpredictable manner and often without notice. As a result, retailers attempt a wide variety of ways to both please their customers as well as their shareholders. In today’s article, we highlight three interesting trends which companies employ as they strike the required balance.

There is little doubt that as the digital revolution continues and customer crave more from their interactions with companies, a winning strategy will hinge on good customer experience.